Patriot Aftermarket Partners Names Tim Tyrka Vice President of Aftermarket Partners

MADISONVILLE, La. — Patriot Aftermarket Partners, the veteran-founded parent company of Patriot Liner, today announced the appointment of Tim Tyrka as Vice President of Aftermarket Partners. Tyrka brings more than 30 years of experience in franchise development, brand building, and automotive aftermarket growth to the role.

Tyrka’s career spans every stage of business growth, from founding and operating his own businesses to helping national brands scale. Early on, he was co-owner and Operations Director of the Quiznos area developer for North Alabama, where he helped grow the market to 25 locations and earned Area Developer of the Year recognition. He later spent more than a decade with LINE-X, where he helped lead franchise development, network expansion, and aftermarket growth as the company earned repeated top rankings in its category and expanded beyond its bed liner roots into a broader automotive aftermarket business.

Most recently, as Vice President of Development for Rock Solid Coatings, Tyrka rebuilt the company’s expansion program, implementing new sales and territory systems, developing online distributor ordering, and helping add 14 locations.

Across his career, Tyrka has helped bring hundreds of new locations into growing systems, working with first-time entrepreneurs, families, veterans, existing automotive businesses, and multi-unit operators. His work has covered nearly every part of development, including sales programs, recruitment marketing, CRM systems, onboarding, and new-location launches. He also helped develop and scale multi-unit, small-market, dealer development, mentoring, and validation programs designed to support both new and existing business owners.

“Small business has always been what fires me up,” Tyrka said. “I love helping someone take an idea and build something from scratch, but I get just as excited helping an established business owner discover another opportunity and build something special. Behind every location is a person or family taking a risk and betting on themselves, and I’ve never lost sight of that. After spending much of my career building businesses and helping hundreds of entrepreneurs become business owners, Patriot felt like a natural next chapter. We have an opportunity to continue building Patriot into a powerful national brand while giving independent operators the products, systems, and people they need to succeed. They can go into business on their own, but they don’t have to do it alone.”

That philosophy fits Patriot’s model, which surrounds independent operators with a national brand, proven products, training, marketing, automotive accessories, fleet opportunities, and ongoing support without requiring them to join a traditional franchise system or pay royalties.

“Tim understands what it takes to help independent business owners succeed, because he has been one,” said Josh DeLaune, president and co-founder of Patriot Aftermarket Partners. “His experience building brands and developing successful operators is exactly what we want behind our partners. We are glad to have him leading this next stage of our growth.”

Patriot Aftermarket Partners is the veteran-founded parent company of Patriot Liner, a premium spray-on bed liner brand, along with Patriot Fleet Solutions, Patriot Rust Defense, and Patriot Auto Tech.